Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, iPod portable media players, Apple Watch smartwatches, Apple TV digital media players, software, and selected third-party accessories. Apart from the products they sell, Apple stores are known for their aesthetics and designs. Do you know what inspired Singapore’s first Apple store’s design?
Historically, Apple had partnered with architectural firm Bohlin Cywinski Jackson in designing and creating its original retail stores, but in recent years Apple has partnered with architectural firm Foster + Partners in designing its newer stores, as well as its corporate Apple Park campus.
Each Apple Store represents not only Apple‘s design philosophy but also reflects and respects the nature of the environment they are building the store in. Each store design has been drafted with love to create these stores, that is not just a store, but rather an experience.
For example, the Apple Store for Chicago has a slim wooden panel roof whose shape is inspired by the company’s MacBook design. On the other hand, the Apple store in Milan has a theatrical appeal to it. While the Apple store in Kyoto reflects the serene nature of the city, its store in Paris blends in with city’s well-earned reputation of being the city of love.
Singapore is considered one of the greenest cities in the world, and the Apple Store there embodies this theme, inspired by the origins of Orchard Road, when nutmeg and fruit orchards dominated the site. It embraces the wide pavement in front of the store, forming a new public space with eight mature trees that create a shaded ‘green orchard’, and provide a natural meeting place amid the dense urban environment. Its 120-ft (36.5-m) wide glazed storefront dematerialises the building’s facade. A thin, white canopy cantilevering out 25-ft (7.6-m), drawing the eye towards the interior, while providing shelter from Singapore’s tropical climate.
Inside, the mezzanine contains the largest Genius Grove in the world with twelve Ficus Ali trees, which not only appeal to the visual aesthetic, but stimulate all human senses – enriching the temperature, the smell, and the aural qualities of the space. It creates an oasis of tranquillity in the busiest part of the store. The Forum with Apple’s widest video screen in the world, is a gathering place where the Creative Pros and experts from photography, music, app development and art will educate, inspire and entertain consumers, educators, and local entrepreneurs.