Home Brand Updates Steelcase India launches Series 1, a chair for every persona

Steelcase India launches Series 1, a chair for every persona

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Steelcase, the global leader in workspace design and office furniture launches Series 1, its range of office chairs in India. Series 1 is an exceptional range of chairs, modelled after a variety of personality traits, identified in the workspace. Through their assorted colours and strategic design, each chair allows you to express your individuality and unique persona. Reflecting various work modes, Series 1 entails, The Extrovert, for the ones with a burning passion that won’t let them sit quiet; the Optimist, for employees who never stop trying; the Minimalist for the workers who deeply believe that ‘less is more’ and The Naturalist for the tranquil, unruffled workers. Available in 11 mix-and-match options – for knit, flexor and colour, the chair has a wide range of seat and fabric finish options.  Enabling an abundance of choice and customization, Series 1 fits in with your distinct character. Thoughtfully designed, this latest solution boosts performance in any kind of setting, from collaborative spaces to focused individual hubs. 

According to a 2017 Steelcase Global Workplace Report, only 69% of employees in India feel like they are able to choose where to work in the office based on the task. As more companies move towards modern interior design spaces, Steelcase aims to bolster its innovative legacy to cater to the needs of millennial employees in terms of comfort, efficiency and creativity.

Peter Boeckel, Designer Manager – Steelcase Asia-Pacific said, “At Steelcase, we are constantly aiming to achieve workspace solutions that are Smart, Desirable and Viable. Series 1 is an attempt to bring together performance, style and choice in one single chair. Each aspect of the Series 1 chair has been designed to meet the needs and personas of new age employees. Our larger thought process behind the launch has been to design and achieve a solution that combines the expertise of Steelcase and enables organizations and employees to express their brand in the best possible manner.” 

The variations in hues, the smart LiveBack® technology with the ability to provide dynamic support that can adapt to body posture and weight-activated mechanism for quick seat adjustments; are all thoughtfully integrated to give the chairs a persona of their own. This will further enabler employees to experience the chair that adapts and personalises according to their needs.

Praveen Rawal, MD, Steelcase India & South-East Asia also added “India is rapidly transforming from a low-cost labor destination to a vast knowledge hub. As a result, the industry has experienced an influx of a younger and more dynamic workforce that believes in working smarter, faster and more efficiently. Adding this to the rich diversity showcased in Indian workspaces, it becomes imperative to the workers to find their place in a huge organization that they can call their own. Steelcase understands the importance of inculcating a sense of belonging in the workspace. The concept behind Series 1, is to support various work modes and provide a resonance with every employee persona”.

Born from the desire of delivering to every worker, Series 1 is not just a chair, but a tool for them to express their individual persona.

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