Orient Electric, a CK Birla Group company, has launched its new Aerocool super premium ceiling fan. Orient Aerocool takes the technological genius of recently launched Aerostorm fan a step further with its striking looks, aerofoil blade design, winglet technology and the unique bottom canopy. The new launch is part of the company’s plans to strengthen its presence in the fast-growing premium and super premium segments.
Orient Electric launches range of Aeroseries fans -min
Commenting on the launch of the fan, Atul Jain, Sr. VP & Business Head, Fans, Orient Electric said, “With the launch of the new Aerocool fan, we are even more confident of gaining a stronger foothold in the segment. With the kind of response, we are receiving from the trade as well as consumers for our Aeroseries fans, we expect the super premium fans to contribute to 10 per cent of total fan sales in the next 2 years.
Orient Aerocool has a sweep of 1320 mm and has 100 per cent rust-free blade made of high-grade glass filled compounded ABS which provides strength to the blades, thus making it bend-proof, rust-proof and easy to clean. Aerocool is inspired from aerofoil design of Aircraft wings and uses the winglet technology to further reduce the air cutting sound while giving an impressive air delivery of 300 CMM. It also has the sturdiest and heaviest 18-pole motor design for longer life. The awe-inspiring seamless design and PU finish adds to the overall aesthetics of the fan.
Orient Electric Limited is part of USD 1.6 billion diversified CK Birla Group. It offers a diverse selection of consumer electrical solutions including fans, home appliances, lighting and switchgear. With its state-of-the-art manufacturing facilities in India and operations spanning over 35 countries, the brand has earned the trust of millions of customers worldwide by providing high quality, innovative products. In the domestic market, it has penetration up to the small towns with a well-organised distribution network driven by over 3500 dealers, 1,00,000 retail outlets and a strong service network covering more than 300 cities.