Kansai Nerolac Paints Ltd. (KNPL), one of the top three paint manufacturers in India, has developed country’s First Anti-Viral paint – Excel Virus Guard. Backed by Japanese Shiqui technology, the Excel Virus Guard is an interior emulsion paint with active anti-viral and anti-microbial properties that repels 99.9% germs.
The company’s executive director Anuj Jain said Nerolac brand has constantly been at the forefront of bringing about innovations in products that have transformed lives positively. “Nerolac Excel Virus Guard is another attempt in this direction with its anti-viral, anti-odour and anti-humidity properties,” he added.
Nerolac Excel Virus Guard helps reduce humidity & odour. Its active ingredients lend it a unique fabric finish that would make the walls appear naturally ethnic. ‘Fabric Finish’ increases breathability of walls.
The new paint has been introduced at the beginning of this month in the northern markets of the country and the company is ramping up supplies to meet the demand across India. The property of reducing 99.9% germs in this paint makes it useful not just for homes but even for places such as hospitals, commercial complexes and educational institutions etc.
It may be noted that in the post lockdown period paint manufacturers are employing various schemes and methods to win over the customers. Some manufacturers have re-positioned their products to suit the changing environment. The market leader, Asian Paints, went one step ahead of others by starting ‘Safe painting’ media campaign in June. The campaign helped the company to get good leads and the company is also offering safe painting service to customers at no additional cost except for a minor Rs1,000-1,500 per customer per painting project. On the other hand, Berger Paints has given high rebate and discounts to dealers considering the tough demand conditions prevailing in the market. Akzo introduced a program in the first quarter to support contractors as well as painters during challenging period. And Kansai Nerolac preferred the new product route to attract customers with the introduction of Excel Virus Guard.