Indo Count Industries Ltd, one of the largest Indian manufacturers and exporters of bed linen, has launched a new domestic brand in India named ‘Layers’. Layers is value driven mass brand to cater to aspiring customers across India with combination of style, technology and price.
Along with the success of premium bed and bath brand, “Boutique Living”, the newly launched brand “Layers” now joins the Indo Count family to make a mark in the Indian bed linen space. Hinged on contemporary styles and developed using cutting-edge technology, the brand boasts of special anti-microbial and anti-fungal properties in the health and wellness space.
With Layers, Indo Count presents a first-of-its-kind affordable Bed Linen offering for India’s fast-growing aspirational class that is actively seeking means to upgrade their lifestyles, starting with their homes.
Layers is a flawless combination of global designs and value priced helping you to Dress up your home the way you prefer it. The collection hosts a range of smart bedding styles in Bed Sheet Sets, Reversible Comforters, Unique Bed-in-a-Bag (BIAB) and Dohars.
“The experts from ICIL’s R&D team are cognizant of the premium that buyers place on health in today’s landscape. After the success we enjoyed with our premium range of bed linen products from Boutique Living, we believe this brand will prove to be a winning combination in the value-driven market”, said Anil Kumar Jain, Chairman, Indo Count Industries Ltd.
Meanwhile, the company has achieved highest ever quarterly sales volume for the second quarter of FY 2021. Second quarter volume at 22.8 million meters is 29% growth over the same period in the previous year.