Heart Wood is AkzoNobel 2018 Colour of the Year -min
AkzoNobel, the makers of Dulux paints in India, unveiled Heart Wood as the Colour of the Year for 2018. As a part of the 15th edition of AkzoNobel’s annual global study, ColourFutures, Farhan Akhtar, brand ambassador of Dulux in India, unveiled the colour trend – ‘Heart Wood’.
Developed by the company’s Global Aesthetic Center in collaboration with leading design and 11 international colour experts, ColourFutures 2018 conveys comfort and ease in response to consumers wanting to nestle down more and create a “welcome home”. Heart Wood – a subtle and warm tone of grown-up pink, draws inspiration from the tactile qualities of natural wood and leather.
The different palettes supplemented with the right décor, are assured to provide solace from the ever-running fast paced world we live in. The Heart Wood Home palette blends harmoniously with the materials from which the hero colour takes its inspiration, while three supporting palettes balance softer shades with deeper and bolder tones.
The Comforting Home palette features warm earth tones, bringing together clay and blush pink tones to calm the mind, soothe the senses and shut out the noise. The Inviting Home palette brings comfort and convenience to life. Cool shades of blue encourage a clear-headed approach to life, while neutrals and fresh green support the need for connection with the outside world. Softer pastel shades are enhanced by coal and ink blue. The Playful Home palette creates a space to inspire and invigorate the senses. Yellow-toned green and gold encourage a creative approach to life. Pops of colour add a sense of fun and energy.