Home Brand Updates Blue star aims to increase its market share

Blue star aims to increase its market share

In the next five years, Blue Star is targeting 15% market share in the Residential AC (RAC) business. Presently, the company has a market share of 12% in this segment. To achieve this goal, the company has chalked out many strategies.

The company will be focusing more on North Indian market in the coming days. The company is planning a significant expansion in distribution reach, from 4,500 points to 6,000 points and  enhance customer experience at store level. The company will also go for increased backward integration (IDU, inverter drives). The company will also enhance its R&D capabilities with two new breakthrough products targeted every year.

Within commercial refrigeration, the aim is to maintain market leadership and grow in segments like healthcare, kitchen and medical refrigeration. In Central AC products, target is to maintain leadership in the ducted AC segment (35% market share), aggressively grow in the VRF segment (16% share), and deploy inverter tech in chillers and cold rooms.

In the Mechanical, Electrical and Plumbing (MEP) business, the intent is to execute fewer but larger projects evenly balanced across Buildings, Infra and Industrial segments. Blue Star will focus on selective bidding of large-ticket size orders with a focus on profitability.

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