Asian Paints, the largest paint manufacturing company in the country, has launched its own range of furniture, furnishing & decorative lighting, that brings a range of aesthetic home decor solutions to a variety of consumers. The company’s new launch is aimed at customers who aspire to build their dream homes that are a reflection of who they are, by providing home decorative items at best prices and also something refreshing amidst the off-the-shelf offerings.
The new range promises superior quality, ready-made as well as customized design options at the right price. These products will be offered as a refreshing range of design and decor solutions under three brands – Nilaya, Royale, and Ador.
Asian Paints has also announced – ‘Beautiful Homes’ as the omnichannel identity for their decor stores, services, and website. Through these offerings, backed by years of insights into decor trends and consumer research, Asian Paints becomes a pioneer one-stop-source for everything related to home decor.
Asian Paints endeavours to go beyond being designer wallpapers, paints, and kitchen and baths player, to an integrated Home Decor player. Hence, with this new launch, Asian Paints will provide an aspirational upgrade for every consumer at a competitive price range. Under the three product ranges, Ador is a collection of modern and contemporary products accessible to the budget-conscious consumer.
The new launch by Asian Paints will be available across all the ten cities where AP Home stores are present and satellite towns along with all the nine markets where Beautiful Homes Service is available.
Since its formation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth-largest paint company, with a turnover of Rs 192.48 billion. The company operates in 15 countries and has 26 paint manufacturing facilities across the world, servicing consumers in over 60 countries.