Home Brand Updates Acrysil in strategic tie up with IKEA

Acrysil in strategic tie up with IKEA

Acrysil Limited, largest manufacturer of “Quartz Kitchen Sinks” in India and Asia, has entered into a strategic partnership with IKEA Supply AG (Switzerland) for manufacturing and supply of composite quartz kitchen sinks for their global requirement.

Commenting on the development, Mr. Chirag Parekh, Chairman & Managing Director, Acrysil Limited said “This agreement will help us establish ourselves as an emerging leader in the production and delivery of High-Quality Quartz Kitchen sinks. We value the strong worldwide presence that IKEA has with its consumers globally, which will provide us an opportunity to enhance our Brand Equity by further penetrating into the global markets. This will accelerate the growth of our Company by leveraging our strong product offerings to a wider geography. This relationship will also help us to reinforce the reputation and capabilities amongst its global customers. The Company will add necessary capacity to meet IKEA demand.”

Acrysil Limited entered into a purchase agreement with IKEA Supply AG (Switzerland), which is a part of International IKEA Group Sweden. IKEA has an expertise in distribution and supply of home improvement products. This agreement will help IKEA offer its customers best in class quartz kitchen sinks manufactured by Acrysil Limited.

IKEA Supply AG (Switzerland) is a multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories and among other useful goods having turnover of USD 45 billion and have more than 400 stores worldwide. IKEA also offers range of bedroom, cookware, decoration, dining, electronics, indoor gardening, kitchen appliances, lighting, and laundry products. It serves customers worldwide.

Acrysil Limited is engaged in manufacturing of Granite based Kitchen Sinks, also known as “Composite Quartz Sinks”.

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